Privacy Policy

Bliss Trading Co.  wants you to know that your privacy is important to us. Our customers are at the heart of everything we do, and we strive to ensure your experience with  Bliss Trading Co.  is one that you will want to repeat and share with your friends. Part of our commitment to you is to respect and protect the privacy of the personal information you provide to us. The information below is designed to inform you of what information we collect, why we collect such information, how we use the information we collect, and the choices we offer, including how to access and update information. Any reference to our “Site” includes our  Bliss Trading Co.  website, mobile applications and other software, and any reference to our “Services” includes our Site, customer service phone line and other shopping or product services offered by  Bliss Trading Co. .

Blue Nile will occasionally update this Privacy Policy. When a revision is made we will revise the "last updated" date on this page. We may make additional features, functionality, offers, activities, or events available to you subject to additional or different privacy rules that we disclose in connection with those opportunities.

In this policy, “personal information” means any information relating to an identified or identifiable individual who engages with our Services or otherwise becomes a customer of  Bliss Trading Co. .

Collection, Use, And Sharing Of Information

At various times when you visit our Site or use our Services, you may decide to provide us with your personal information. You should know that we receive and may store all personal information (whether written or oral) that you provide to us. We may also collect certain information automatically from you. Depending on how you interact with our Site or Services, we may collect, use, and share the following categories of information about you (unless otherwise restricted by law):

· When You Navigate to Our Site

· When You Interact with Features on Our Site

· When You Make a Purchase with Us

· When You Contact Our Diamond and Jewelry Consultants via Phone, E-mail, Chat or in Person

· When You Submit Information for Marketing Purposes, to Share Items with a Friend or for Participation in Sweepstakes

· When You Review a Product

· When You Interact with Us via Social Media

· When You Book an Appointment at Our Showrooms

When You Navigate to Our Site

When You Interact with Features on Our Site

When You Make a Purchase with Us

When You Submit Information for Marketing Purposes, to Share Items with a Friend or for Participation in Sweepstakes

When You Review a Product

When You Interact with Us via Social Media

When You Book an Appointment at Our Showrooms

We value your comments, feedback, testimonials, etc., which help us improve our services and products. By making such submissions to us, you assign your rights in the submissions to us as described in the "Submissions" section of our Terms and Conditions page.

Tracking Technology

We may use, or permit our business partners to use, the following tracking technologies for the purposes described below:

Cookies: A cookie is a small file that resides on your computer, mobile phone, or other device, and allows us or our business partners to recognize your device when you return to our Site and record information about your usage of our Site.

We use cookies for five general purposes as follows:

1. Essential Operational: Cookies are necessary to allow us to operate our Services. For example, they are required to help you access secure areas (such as your account pages) and to use features like our shopping basket.

2. Performance and Functionality: Cookies help us enhance the performance and functionality of our Services. For example, cookies help us identify you or your device when you come back to our Service so that you do not have to login to see your shopping basket.

3. Analytics, Customization and Security: We use analytics and customization cookies, including third party cookies, to gather information on how our Services are being used by our visitors and to measure how popular our marketing campaigns are. We use the data we get to help customize our Services for you and make the content you see as relevant as possible. We also use the data we collect to help identify and prevent fraud, and to track visits from our affiliates or partners.

4. Targeting/advertising: Cookies help us to customize and regulate (e.g., by capping the frequency of) the advertisements you receive, provide you with tailored offers, and measure the effectiveness of our advertising. For instance, if we target an ad campaign through an online advertising network, we might use cookies on our Site to estimate how many viewers of the ad later visited our Site – and therefore, how effective the ad campaign was. Or, we might “retarget” visitors to our Site by providing them offers (whether through online display media, email or direct mail) similar to those they viewed or expressed interest in during their Site visits. See the section below titled Interest Based Advertising for more information.

5. Social networking cookies: Cookies allow visitors to share our pages and content through third-party social networking websites.

Website and mobile application log files: We may make use of log files created automatically with access and use of our Services for analytics purposes.

Tracking Images: We may use tracking images (such as GIFs), which are small image files that we embed into our e-mails, to learn whether you opened or forwarded the e-mail or clicked on any of the content. This information tells us about our e-mail’s effectiveness and helps us ensure that we’re delivering information that you find interesting.

Local Storage: We use local storage (such as HTML5 or Flash) to provide you a rich web experience and to provide you with relevant content and advertising.

Other technologies: We may make use of other tracking technologies similar to the ones described above for similar purposes described above.

Interest Based Advertising: Third parties may use cookies and other technologies to collect information about your online activities over time and across different websites, including our Site. Third parties we work with may also use other “device-graphing” information in order to make inferences and connections about our customers and potential customers across various devices – such as mobile phones, tablets and browsers. (These companies may, for instance, make inferences that devices seen at a common IP address are used by common users.) Companies that we share information with may use the information we provide to them, often in combination with their existing information, to provide you with more relevant advertising tailored to your interests. We also may obtain information for this purpose from third-party websites on which our ads are served. The information our ad networks may collect on our behalf includes data about your visits to websites that serve  Bliss Trading Co.  advertisements, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our websites and on third-party websites that participate in these ad networks.

Information That We May Share With Others

Along with the sharing described above, we may share your information, including personal information, with others as follows:

Bliss Trading Co.  entities: We may share your personal information with our affiliated entities, e.g., any corporate subsidiaries or affiliates.

Service Providers: We may use third-party service providers to perform certain services on our behalf, including: shipping, payment processing, billing and collections, data storage/management, webhosting, fulfillment, assembly, marketing and data enhancement, mailing, and emailing as well as various customer, tech and operational support.

Special Events: If you choose to participate in a special event (for example, a promotion, contest, or sweepstakes),  Bliss Trading Co.  may share your information with those organizations participating in the applicable event.

Compliance with Law and Fraud Protection: We may disclose your information: (1) when we believe in good faith that it is necessary to comply with any applicable law, regulation, legal process, or governmental request, such as lawful requests by public authorities, including to meet national security or law enforcement requirements; (2) in order to investigate, prevent or take action regarding potential illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person or situations involving potential violations of our Terms and Conditions or other policies; (3) to other companies and organizations for fraud protection and risk reduction; and (4) to enforce any agreement we have with you.

Business Transfer: Your information may be disclosed as part of any merger, sale of company assets or acquisition, as well as in the event of an insolvency, bankruptcy or receivership (or in due diligence leading up to any acquisition), in which case information would be transferred as one of the business assets of the Company.

Aggregate Information: We may, and we may authorize third parties to, create aggregate records from personal information by excluding information that makes the information identifiable. We may use and disclose, and authorize third parties to use and disclose, aggregate non-personal information at our discretion.

Children Under 13

Bliss Trading Co.  does not knowingly collect personal information from children under the age of 13. If we learn that we have collected personal information from a child under the age of 13, we will delete that data from our systems. Please visit the FTC's website at https://www.ftc.gov for tips on protecting children's privacy online.

Links

Our Site may provide links to third-party websites which are outside our control and not covered by this Privacy Policy. We encourage you to review the privacy policies posted on these (and all) websites.

Security

We utilize a combination of physical and electronic security technologies, procedures, and organizational measures to help protect your personal information from unauthorized access, use or disclosure. While we strive to safeguard your personal information, we cannot guarantee or warrant the security of any information you disclose or transmit to us.

Accessing And Updating Your Information

If you have created a  Bliss Trading Co.  account you can review and change certain personal information relating to your  Bliss Trading Co.  account at any time by logging on to your account. Otherwise, to learn more, please contact us as set forth below.

Marketing Choice/Opt-Out

Where permitted by applicable law, we want to communicate with you on our marketing initiatives, but only if you want to continue to hear from us.

E-mail promotions: To opt out of receiving e-mail promotions that we send you: (1) select "unsubscribe" on our subscription status page and enter the requested information or follow the unsubscribe instructions in any of our promotional emails;  To opt out of telephone promotions, you can tell us when we call you or you can send us a postal request. To opt out of postal mail promotions, please send us a postal request. Opting out of communication with us does not affect our communications with you via telephone or email related to your orders with us or other transactional emails.

Cookies and Tracking Technologies: You are always free to decline cookies if your browser permits; although, by declining the use of cookies you may not be able to use certain features on, and significant portions of, our Site. Also, because information we obtain may be combined, we may still be able to identify your web browser, computer or mobile device when you access our Services even if you disable cookies. Some browsers incorporate a “Do Not Track” (DNT) feature that, when turned on, signals to websites and online services that you do not wish to be tracked. Because there is not yet an accepted standard for how to respond to browser DNT signals, we do not currently respond to them. For more information about the use of cookies and how to block them, visit www.allaboutcookies.org, www.youronlinechoices.eu (Europe) or www.aboutads.info/choices (United States).

Interest Based Advertising: You may opt out of receiving personalized advertisements from advertising companies that are members of the Network Advertising Initiative or who subscribe to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting http://www.networkadvertising.org/choices and www.aboutads.info/choices.

Where required by law, we obtain your prior opt-in consent at the time of data collection for the processing of (i) personal information for marketing purposes and (ii) personal information deemed sensitive pursuant to applicable law.

Your California Privacy Rights

If you are a California resident you have the following rights under the California Consumer Privacy Act:

Right to Know. You have the right to know and see what data we have collected about you over the past 12 months, including:

· The categories of personal information we have collected about you;

· The categories of sources from which the personal information is collected;

· The business or commercial purpose for collecting your personal information;

· The categories of third parties with whom we have shared your personal information; and

· The specific pieces of personal information we have collected about you.

Right to Delete. You have the right to request that we delete the personal information we have collected from you (and direct our service providers to do the same).

Other Rights. You can request certain information about our disclosure of personal information to third parties for their own direct marketing purposes during the preceding calendar year. This request is free and may be made once a year. You also have the right not to be discriminated against for exercising any of the rights listed above.

Certain information may be exempt from such requests under applicable law. For example, we need certain types of information so that we can provide the Services to you. If you ask us to delete it, you may no longer be able to access or use the Services.

To exercise your rights under the California Consumer Privacy Act, please contact us by either sending us an e-mail, or by phone at 626-879-5476 . Please provide your full name and e-mail address so that we may respond to your request as quickly as possible. You will be required to verify your identify before we fulfill your request. To do so, you will need to provide us with certain account information, such as your full name and email address. You can also designate an authorized agent to make a request on your behalf. To do so, you must provide us with written authorization for the agent to act on your behalf. You will still need to verify your identity directly with us.

California law requires certain disclosures about Personal Information we ‘sell,’ which for the purposes of the California Consumer Privacy Act (CCPA), means making personal information available to third parties in exchange for valuable consideration, which some may claim includes allowing advertising companies to collect unique cookie IDs through our sites when you use our Services. Under that interpretation, we ‘sell’ personal information to advertise our products to you. In the preceding 12 months, we have ‘sold’ the following categories of personal information to the following categories of third parties:

Categories:

· The specific pieces of personal information we have collected about you.

Third Parties:

· Interested based advertising partners

For more information about Interest Based Advertisers, please see the Interest Based Advertising section above.

You have the right to opt out of these sales at any time by visiting our Do Not Sell My Personal Information page. We do not knowingly ‘sell’ personal information about consumers under the age of 16.